October 6, 2015

Link Building


What is Link Building?

If you are looking to make sure your company website has the best SEO efforts possible, link building is a necessity. Links show the search engines the internal connections of your website. Through this information search engines can discover how pages are related to other pages and in what topics they are related.

Why is Link Building Important?

Through the late 1990’s, search engines considered links as votes for popularity of a website. Since that time, the complexity and value of link building has evolved greatly. Today, search engines utilize link data, as well as search engine algorithms, to preform evaluations for every website to determine their importance based on this, and other, information. Although link building itself is only a fraction of the necessary actions to be taken in order to get your website found, it remains a vital action.  Search engines weigh link building efforts greatly in their algorithms, which means they should be important to every website SEO professional.

As one of the most vital details of successful SEO, link building is a combination of a variety of different SEO skills, including content marketing, social media marketing and website programming. This especially holds true if you want other websites to consistently link to your website.

How Link Building Works

Through links on your website, search engines are able to analyze the content importance, topic importance and popularity of websites and pages. These values of importance are based primarily on the amount of website pages linking to your website. The more incoming links to your website, the more search engines place a “reference” or “expert” value on your content. Additional metrics, such as “trust”, “spam” and “authority” are also considered. Typically, “trustworthy” websites generally tend to link to other “trustworthy” websites. In doing so a chain of trusted experts is created in any given industry. Authority models suggest that links are a very good way of identifying expert documents on any given subject.

Depending upon the kind of website your business uses, link building can be accomplished by linking to directories manually and a variety of mid-range specialty websites. Approximately 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building, according to a recent survey. With Digital Marketing & Media Insights you can spend a fraction of that amount to achieve success with link building SEO efforts. Call today for more information!


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