What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving the ranking of your website through organic keyword and content efforts. SEO marketing is the unpaid search of search engine result pages (SERPs).
In order to be successful through organic SEO marketing efforts, it is vital to incorporate search engine friendly elements into your website. A successful SEO marketing campaign involves carefully selected keywords, uniquely crafted content containing said keywords, website back links (links pointing to a trusted and optimized website from other established websites) and much more.
All of these details, in addition to several others, are considered by Google, and other search engines, as part of the search engine results algorithm. Through this algorithm, search engines decided if your website is important, a reliable resources, a trusted destination website, and a website that contains valuable content and keyword placement. SEO marketing is divided into two basis categories:
Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO (bad SEO marketing efforts), but are well outside of what would be considered white hat SEO (accepted ways of improving SERPs).
At Digital Marketing & Media Insights we believe in doing things the right way, the first time. We do not participate in black hat SEO marketing in any way. By focusing on the search engine approved SEO marketing tactics and performing exceptionally, we prove to our customers that doing things the right way the first time will work for every customer, every time.